Mustang 2010
Office: Team Detroit, Client: Ford
The legend and lore of the Ford Mustang gets the attention of hardcore enthusiasts, especially when they have a chance to win a special edition 2010 Mustang by sharing their “Mustang story” online. Thousands entered and 100 stories were featured. But the Mustang Community Customizer, which lets people experience firsthand what makes Mustangs’ special won the day. 1.5+ million custom Mustangs were built and 250,000+ custom Mustangs were posted to the Gallery.