Core Capabilities
Promotions

What does it take to create the first marketing promotion executed simultaneously in 55 countries around the world? A big idea—and a smart plan. And Wunderman, one of the top ten Promo 100 companies, is the only agency that's done it.



Promotions use emotional appeal to get people excited and get them motivated; they also use tactical planning to reach the right customers and get the right response. Our experts deliver both, in big promotions as well as small ones. Drawing on two impressive resources—Wunderman's creative brain trust and our data-driven knowledge and media network—they create provocative offers, events and experiences that focus on the customer and deliver accountable results with a solid ROI. We drive short-term sales, while adding to the bigger brand image as well.

Key practices include:

•  Planning
•  Loyalty
•  Partnership
•  Trade
•  Sponsorship
•  Interactive
•  Events and sampling
•  Price incentives
•  Contests, games and sweeps
•  Merchandising and display