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Core Capabilities
Data & Analytics
Data is the fuel that drives
the engine of Wunderman. It grounds our strategies—and inspires
our ideas. Our experience with data collection, management and analysis
stretches over decades and across continents, creating a body of knowledge
that is uniquely ours. Through it, we give our clients the global,
historical and cutting-edge perspective to plan powerful and cost-effective
campaigns.
We do more than merely collect data and pass it on. Wunderman has over 400 specialists across the globe who study it, who manipulate it and interpret it—who make it talk. We use the information to look at the bigger picture, to help our clients build stronger infrastructure and plan for the long term.
Key practices include:
• Targeting
• Segmentation, predictive modeling and lifetime value analysis
• Media, offer and message optimization
• Business case ROI forecasting
Working hand-in-hand with their Wunderman counterparts, KnowledgeBase Marketing and Kestnbaum Consulting make an indispensable contribution to our global knowledge network. They give us best-in-class expertise in data sourcing and management and in data analytics, respectively—adding a unique degree of depth to the capabilities we bring to the table.
In addition to wholly owned subsidiaries, Wunderman works with other strategic partners to deliver technology-enabled marketing.
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